Stripped Clean is a unique and risque service offering naked maids and butlers, operating in six countries - Australia, Germany, The Netherlands, South Africa, UK, and USA. Despite an adult theme, the site aims to be light-hearted, fun and engaging. It also had to explain how such a service operates. Featuring an advanced and customised online booking system so website visitors can book the maid or butler of their choice, and and the site owner can manage appointments. ISFX also created social media accounts to create awareness, build brand authority, engage with the target audience and help generate leads.