You’ve spent months, perhaps years, developing an app, and you know it’s the best thing since the millenium. But without an effective launch strategy for your app, statistics prove it’s likely to flop. To be sure your app launch goes swimmingly, follow these top 5 steps for app launch success and mobile app promotion.

1. Start Promoting Early

A lot of app developers wait to promote their product until the launch date is imminent. But this is a huge mistake – most apps which survive this fiercely competitive market begin marketing during the development phase, even before the beta test phase. At the time of the app launch, there are already a number of interested potential consumers who have probably told at least a few others about the new app they have heard about through your marketing effort.

2. Think About Exclusivity

Exclusivity can create excitement and increase demand for your app if you elect to restrict access to it. Spotify, for instance, started by invitation only and this exclusivity soon had people talking about it.

3. Optimize your App for the App Stores

Independent research carried out by the European Technographics Consumer shows that 63% of all App Store downloads are the result of organic searches – the searches by real people, resulting in real downloads, in the organic way.

The statistics are similar for Google Play, with 58% of downloads resulting from organic searches.

If your potential audience can’t find your app to download it, it’s likely to flop. So if you want your app to be found in the app stores, you need to have it optimized for visibility in the app stores.

4. Use Social Media

A key to marketing your app and increasing your user base is the use of social media. A lot of successful existing apps have implemented clever strategies to achieve this. Update users with the latest news and updates of the development your app. Future users are interested in the development stage of your app.

After the app has launched, use social media to update users with the newest and latest feature upgrades and encourage users to engage and share their experiences with your app.

Set up your social media profiles correctly and make them eye-catching, and you have a great marketing channel for your app.

5. Beta Testing

It’s a great idea to invite some users to try out your app early by granting them exclusive beta testing privileges.

Not only does this provide invaluable feedback and bug-testing ahead of the date your app is due to be released to the general public, but it also aids spread the word about your app and helps build some buzz around it. Beta testing encourages the establishment of a base of loyal users.


While it’s tempting to focus your effort on the development of your app and not its marketing until near the release date, its important to start marketing early and optimize apps for the app stores so your app launch will be more successful having built a large, diverse and loyal fan base.