Search Engine Optimisation – Frequently Asked Questions

Find answers to some of the most commonly asked questions about SEO.

What is Search Engine Optimisation?

Search Engine Optimisation is the process in which a website is optimized for the purpose of gaining higher positions in the popular search engines for related search terms. Our process of gaining higher positions is based primarily on building a website’s authority. For a full, in-depth explanation of SEO, read our SEO blog post.

Are your SEO services compliant with search engine policies?

Yes. Our SEO services are manually executed with precision by UK based SEO experts. We use a wide variety techniques to create a natural anchor text distribution ensuring 100% compliance with Google’s (and Bing’s) latest updates.

How long does it take for my site to show up on Page 1?

No one can really say. Since results take time and no single company on the planet can promise results, we expect to get you listed in the top ten listings of the organic results for your top converting and relevant keywords within three to six months. In most cases, these results are achieved between the second and fourth month of SEO and marketing.

Can you guarantee me top rankings with SEO?

Maybe Google can help with a direct quote, straight from their webmaster tools: “No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.” As you know, we have no control over the search engines and what they put at #1, but what we have control over is specific customized strategies and services backed by years of experience and a solid reputation to provide you with excellent results.

Pay-Per-Click (PPC) advertising vs. SEO? What’s the difference?

95% of clients find that by utilizing organic search, the conversion rate is higher versus PPC. This higher conversions are because most people tend to skip advertisements and go straight to the important results. A well configured PPC advertising campaign is active instantly but can cost a ton. PPC is also vulnerable to click fraud, a very nasty and costly trick your competitors can use to undermine your PPC efforts. Additionally, PPC’s efforts disappear the second you stop paying. PPC has no effect on your page’s ranking in search engines. SEO on the other hand is slower to start, but the rest is all good news. With proper SEO the effects are long lasting and expand your online presence naturally.

Do you do the work in-house?

Yes. All of the work performed by our team is all in-house. We do not outsource.